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Trust is not what you think it is. It is not absolute or universal. Trust is relative. The same behavior that would cause one person to trust you could cause another person to distrust you. The level of trust someone has in you is the product of their trustfulness (their willingness to trust other people) and your trustworthiness. There is almost (I said ALMOST) nothing you can do about the former, and everything you can do about the latter. Because of that, you must evaluate your own trustworthiness one relationship at a time, separately. Odds are, though, that the same behaviors that are holding you back from being more trusted in one relationship are holding you back from being more trusted in other relationships. Welcome to The Trust Show. I’m your host, Yoram Solomon, a top 10 trust expert and researcher, the author of the book of trust, and the creator of the Trust Habits® workshop that helps people and organizations form new habits that change old behaviors, build trust, and transform organizations. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust. Because the answer to this question will have the biggest impact on your personal and professional, success or failure: can you be trusted?
Episodes

Sunday Apr 17, 2022
Sunday Apr 17, 2022
There is a reciprocal relationship between trust, giving feedback, and receptivity to feedback. In one of my surveys, I found that when you trust someone, you are 106% more willing to give them the direct, unfiltered feedback they need to hear, rather than tell them what you think they want to hear. But this reciprocity doesn’t end there. When you give someone the feedback they need, with the clear intention (through their eyes) of helping them become a better version of themselves, they will trust you more. In this episode, I will show you the levels of feedback, discuss positive vs. negative feedback, and give you tips on how to give feedback.

Sunday Apr 10, 2022
S5E2: Why is TRUST Declining?
Sunday Apr 10, 2022
Sunday Apr 10, 2022
TRUST is continuously declining. There are multiple sources, assessments, and surveys that show that. But why is it declining? It was said that the first step to solving any problem is recognizing that there is one. But the second step is to understand why. Why is trust declining? In this episode, I will use the 6 components of my trustworthiness model, and show how behaviors in each one of them cause the decline of trustworthiness and, as a result, a decline in the level of trust. In the end, I will also include two of the 8 laws of trust, and how shifts in those cause a further decline in trust.

Sunday Apr 03, 2022
S5E1: TRUST and First Impression
Sunday Apr 03, 2022
Sunday Apr 03, 2022
One of the six components of my trustworthiness model is time. Time is one of the “what you do” group of dynamic components. Time accelerates the impact that the interaction's positivity (or negativity) has on your trustworthiness level. But not all time is equal. You know that it takes time to build trust. You also know that once you lose trust, it is almost impossible (or takes a tremendous amount of time) to rebuild it. You also heard that “nobody gets a second chance to make a first impression.” The first impression plays a special role in building trust, as well. This episode will discuss the special role of first impression in building your trustworthiness, explain why it has such a strong impact, explain what happens over time, and give you some advice related to the role that first impression plays in building your trustworthiness.

Sunday Mar 20, 2022
S4E12: TRUSTABILITY, Your Greater Responsibility
Sunday Mar 20, 2022
Sunday Mar 20, 2022
My 8th Law of Trust states that the level of trust I have in you is the product of my Trustability, or my willingness to trust other people in general, and your trustworthiness. In workshops, I typically say that there is nothing you can do about the former (my trustability), and everything you can do about the latter (your trustworthiness). This is also why my Trust Habits workshop focuses on forming habits that will build your own trustworthiness.
But that’s not entirely true. There is something, even though very little, that you can do to affect other people’s trustability, and with that, comes a responsibility. In this episode, I will discuss trustability in a little more depth, show you how you can affect it, and emphasize the responsibility that comes with it.

Sunday Mar 13, 2022
S4E11: Can You TRUST Customer Reviews?
Sunday Mar 13, 2022
Sunday Mar 13, 2022
The idea of posting and relying on customer reviews comes from the fifth law of trust: that trust is transferrable. If you trust one person, who trusts another person, you may trust that other person too.
The better business bureau (BBB), Amazon, Google, and many other companies use such reviews. Before you buy almost anything, before you download a song, go to a movie, or book a hotel room, you check reviews. You buy if you see positive reviews, and you don’t buy if the reviews are bad.
But is that trust justified? Should you trust people you don’t know? In this episode, I will share some of the dangers with relying on customer reviews, but will also discuss other aspects of it, as well as give you ideas on how to know if you can trust reviews, and how to increase the reliability of such reviews.

Sunday Mar 06, 2022
S4E10: How do you Measure TRUST?
Sunday Mar 06, 2022
Sunday Mar 06, 2022
Trust is the foundation for everything. With trust, you have creativity, productivity, and financial results. With trust, you have strong marriages and healthy relationships with your kids, parents, and friends. But how do you measure trust? Trust is a relatively intangible, abstract construct that’s hard to measure. You can’t just send a questionnaire and ask people “what is the level of trust in your organization?” Trust is relative, and therefore no absolute answer would be accurate. Yes, if trust is the foundation for everything, you must measure it somehow. In this episode, I will provide a philosophy of how you should measure trust.

Sunday Feb 27, 2022
S4E9: What Does TRUST Have to do with the Boardroom?
Sunday Feb 27, 2022
Sunday Feb 27, 2022
When the organization has high trust, customers prefer to buy from it, even at higher prices. The employees are less stressed, more engaged, and more satisfied with their jobs. They are capable of conducting a constructive disagreement that leads to creativity. Those high trust companies are more innovative and productive. Projects are completed on time and budget 45% more than low-trust organizations. They deliver 5 times higher profits and 286% higher shareholder returns. It’s all good. But what does that have to do with the board of directors? In this episode, I will give you 4 ways in which the board can influence the level of trust in the organization, for better or worse.

Sunday Feb 20, 2022
S4E8: TRUST and Breaking the Rules
Sunday Feb 20, 2022
Sunday Feb 20, 2022
Once again, I’m recording an episode in response to something Simon Sinek said. In a LinkedIn post, he wrote “We don't trust people to follow the rules. We trust people to know when to break them.” I understand the need to be provocative and contrarian, but is this statement true? Is that how we should decide who we trust and who we don’t trust? In this episode, I will break down the relationship between trust and following, or breaking rules. I will also broaden the scope of the discussion and bring in ethics and morals, too.

Sunday Feb 13, 2022
S4E7: Is TRUST More Important Than Performance?
Sunday Feb 13, 2022
Sunday Feb 13, 2022
In one of his videos, Simon Sinek makes the point that trust is more important than performance. I agree with a lot of what he says, but not with this statement. In this episode, I will give you two reasons why I so strongly disagree with this statement, but also, given that trust is relative, how do you balance those two?

Sunday Feb 06, 2022
S4E6: How Many People Can You TRUST?
Sunday Feb 06, 2022
Sunday Feb 06, 2022
How many people can you really trust? Is there a limit to the number of people you can trust? In this episode, I will answer this with a definite YES. But to answer the question “how many?” I would have to say, “it’s complicated.” In this episode, I will uncomplicate things. I will explain what factors affect how many people you can trust, and how much you can really trust them. This episode is a little philosophical, but would help you answer that question yourself. The answer will be based on several laws of trust, on the fact that trust is relative and dynamic, on what you have to lose, on time and intimacy, and, believe it or not, the size of your brain. And, yes, I will give you numbers.
