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Trust is not what you think it is. It is not absolute or universal. Trust is relative. The same behavior that would cause one person to trust you could cause another person to distrust you. The level of trust someone has in you is the product of their trustfulness (their willingness to trust other people) and your trustworthiness. There is almost (I said ALMOST) nothing you can do about the former, and everything you can do about the latter. Because of that, you must evaluate your own trustworthiness one relationship at a time, separately. Odds are, though, that the same behaviors that are holding you back from being more trusted in one relationship are holding you back from being more trusted in other relationships. Welcome to The Trust Show. I’m your host, Yoram Solomon, a top 10 trust expert and researcher, the author of the book of trust, and the creator of the Trust Habits® workshop that helps people and organizations form new habits that change old behaviors, build trust, and transform organizations. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust. Because the answer to this question will have the biggest impact on your personal and professional, success or failure: can you be trusted?
Episodes
Tuesday Mar 21, 2023
Tuesday Mar 21, 2023
This episode is the second part of a two-part series. The first part (the previous episode) explained what strategy is, and the first two steps: determining where you are, and where you want to go. This second part episode will cover the next 5 steps: determining the boundaries for the strategy, developing a simple-rules strategy, executing the strategy, telling when you arrived at your destination, and handling detours.
Tuesday Mar 14, 2023
Tuesday Mar 14, 2023
The Human Resources function, and the Human Resources department, like any other department or business unit within the company, is a business. It’s a business that deals with the most important part of the company: its people. It’s not a profit center for the company, at least not a direct one. At the same time, not all departments in the company generate profits. But just like any other business, it must have a strategy. Otherwise, it will just be pulled in multiple different directions, and be unproductive and ineffective.
This episode is the first part of a two-part series in which I will adapt my strategy development process to the Human Resources department. The analogy that I use when facilitating strategy workshops is the GPS navigation system in your car, and I will start by defining what strategy is.
Tuesday Mar 07, 2023
Tuesday Mar 07, 2023
It seems we are always in election season. We just had the mid-term elections in November, we are about to enter local elections in Texas for city councils, school district boards, community college boards, and more. Soon we will start the primaries, then the presidential elections. We’re always in election season. But how do you decide who to vote for? I will assume that you only vote for candidates you can trust, but what makes you think you can trust them? The answer to this question varies and may surprise you.
Tuesday Feb 28, 2023
Tuesday Feb 28, 2023
... And then, Chris Rock points to Jada Pinkett Smith, Will Smith's wife, and says “Jada, I love you, GI Jane 2, can’t wait to see it.” The audience laughs (maybe uncomfortably, but maybe not). The camera turns to Will Smith and his wife. He is laughing, but she is rolling her eyes. It takes 12 more seconds before Will Smith shows up on the stage and slaps Chris Rock in the face.
This episode is not about whether Rock had crossed the line with his comment, insensitive to Jada’s medical condition that led to her bold head. It’s not about whether Will Smith should have addressed this differently.
It’s about the 12 seconds between the moment Smith was laughing and the moment he was slapping Chris Rock. It’s about when funny becomes not funny anymore, and, obviously, how trust plays into it.
Tuesday Feb 21, 2023
Tuesday Feb 21, 2023
Employee engagement is essential to companies. It affects many things in the company culture as well as company performance. But it has also declined in the past several years. Because of that, many companies conduct employee engagement surveys. However, before you set off to conduct an employee engagement survey, there are a few things I want you to know and consider, because you may end up not really hearing what you need to hear, but rather only what you want to hear, and because you might do more harm than good with those surveys. I’ll explain, with examples and research data, and at the end, I’ll tell you what I think you should do to keep employee engagement high. Because, after all, that’s your goal. Right? And yes, it has everything to do with trust.
This is part 2 of this two-part episode.
Tuesday Feb 21, 2023
Tuesday Feb 21, 2023
Employee engagement is essential to companies. It affects many things in the company culture as well as company performance. But it has also declined in the past several years. Because of that, many companies conduct employee engagement surveys. However, before you set off to conduct an employee engagement survey, there are a few things I want you to know and consider, because you may end up not really hearing what you need to hear, but rather only what you want to hear, and because you might do more harm than good with those surveys. I’ll explain, with examples and research data, and at the end, I’ll tell you what I think you should do to keep employee engagement high. Because, after all, that’s your goal. Right? And yes, it has everything to do with trust.
This is part 1 of this two-part episode.
Tuesday Feb 14, 2023
Tuesday Feb 14, 2023
Customers are willing to pay a 30% premium when they buy from companies they trust. With the continuously increasing new customer acquisition cost, keeping loyal customers has significant financial value to the company. Customers are loyal when they trust the company, and not only loyal—they recommend the company to other customers. There are five variables that have a significant impact on the trust that customers have in the company, and on its profitability. It starts with the company costs, and continues through the perceived price the customers believe they will pay and the value they believe they will get, and ends with the actual price the customers realize they had to pay, and the value they actually got. In this episode, I will analyze the relationships between those variables that make customers trust the company, and make the company profitable.
In this episode, I’m revisiting the topic of episode 11 in the 5th season. I brought this topic in the entrepreneurship class I teach at SMU, and gave my students the opportunity to reflect on it. Their comments helped me improve my own thoughts about the topic.
Tuesday Feb 07, 2023
Tuesday Feb 07, 2023
ChatGPT took the world by storm. Then, one day, I was asked this question: how could you tell, as a college professor, if your students are cheating by using ChatGPT, and how would you be able to prevent it? I can’t tell you how many different thoughts came to mind simultaneously. I decided to conduct a LinkedIn poll and ask people in the education field what they thought of ChatGPT in the classroom, specifically the college classroom. This two-part podcast episode will give you my position on the issue.
This is the second part of this episode, and will focus more on the educational aspects of the question. It will start with a discussion of cheating, the purpose of education, ChatGPT versus Bloom’s Taxonomy, and finally, give my position on whether we should encourage, allow, discourage, or ban the use of ChatGPT in the classroom. The episode will end with the opportunity I see for education stemming from using ChatGPT.
Tuesday Feb 07, 2023
Tuesday Feb 07, 2023
ChatGPT took the world by storm. Then, one day, I was asked this question: how could you tell, as a college professor, if your students are cheating by using ChatGPT, and how would you be able to prevent it? I can’t tell you how many different thoughts came to mind simultaneously. I decided to conduct a LinkedIn poll and ask people in the education field what they thought of ChatGPT in the classroom, specifically the college classroom. This two-part podcast episode will give you my position on the issue. This is the first part of this episode, in which I discuss ChatGPT in general, the insights I got from the LinkedIn poll I conducted, and our approach (and sometimes fear) to adopting new technologies.
Tuesday Jan 31, 2023
Tuesday Jan 31, 2023
We didn’t ask for the COVID-19 pandemic. We didn’t ask to work from home. But, in March 2020, it was forced upon us. At the time, it didn’t look like there was going to be an end to it, and that this was becoming “the new normal.” We are now out of the pandemic. Many companies have gone back to work at the office, but we also learned the benefits from working from home, both for the company and its employees. Should we go back to the office full-time? Should we work remotely full-time? Should we deploy a hybrid mode? And, in the context of this podcast, should you trust employees who work from home? Or, even better, what can you do so you could trust them?