![The TRUST Show](https://pbcdn1.podbean.com/imglogo/image-logo/11992684/TTS_New_fqieyv.jpg)
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Trust is not what you think it is. It is not absolute or universal. Trust is relative. The same behavior that would cause one person to trust you could cause another person to distrust you. The level of trust someone has in you is the product of their trustfulness (their willingness to trust other people) and your trustworthiness. There is almost (I said ALMOST) nothing you can do about the former, and everything you can do about the latter. Because of that, you must evaluate your own trustworthiness one relationship at a time, separately. Odds are, though, that the same behaviors that are holding you back from being more trusted in one relationship are holding you back from being more trusted in other relationships. Welcome to The Trust Show. I’m your host, Yoram Solomon, a top 10 trust expert and researcher, the author of the book of trust, and the creator of the Trust Habits® workshop that helps people and organizations form new habits that change old behaviors, build trust, and transform organizations. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust. Because the answer to this question will have the biggest impact on your personal and professional, success or failure: can you be trusted?
Episodes
![S10E4: TRUST, Influence, and Bridging the Political Divide](https://pbcdn1.podbean.com/imglogo/image-logo/11992684/TTS_New_fqieyv_300x300.jpg)
Tuesday Jul 25, 2023
S10E4: TRUST, Influence, and Bridging the Political Divide
Tuesday Jul 25, 2023
Tuesday Jul 25, 2023
You are influenced only by people you trust, and you can influence only people who trust you. When you don’t try to build trust, you will not be able to influence. Or be influenced. This episode discusses the link between trust and influence. It will explain why the political divide we have today prevents us from reaching win-win compromises and how to bridge it using the components of the relative trust model.
![S10E3: Balancing Procrastination with TRUST: 8 Habits to Become a Trusted Procrastinator](https://pbcdn1.podbean.com/imglogo/image-logo/11992684/TTS_New_fqieyv_300x300.jpg)
Tuesday Jul 18, 2023
Tuesday Jul 18, 2023
Are you a procrastinator? If you are, wasn’t your first reaction to be defensive? Procrastination has a bad reputation. You can find countless articles about how NOT to be a procrastinator. How to eliminate procrastination. Even how to cure it. As if procrastination is a disease.
I’m a procrastinator and will wear that as a badge of honor. And not because I feel the need to be politically correct. If you know me well enough, you know there is a fat chance of that…
It’s because I believe procrastination is good! But for the right people and in the appropriate circumstances.
But there is a problem still. A trust problem. With non-procrastinators. Because non-procrastinators don’t trust procrastinators.
In this article/episode, I will discuss the good and the bad of procrastination, explain why non-procrastinators don’t trust procrastinators, but most importantly—I will give you 8 tips that will help you, a procrastinator, be trusted by non-procrastinators.
![S10E2: Sell on TRUST and not on Price: 7 Tips that will make you a more trusted salesperson](https://pbcdn1.podbean.com/imglogo/image-logo/11992684/TTS_New_fqieyv_300x300.jpg)
Tuesday Jul 11, 2023
Tuesday Jul 11, 2023
What percentage of calls or emails you get are spam? Don’t bother checking. As of January 2023, the US received the highest number of spam emails, at 8.6 billion daily. Spam accounts for 71% of all emails. A typical American gets 28.4 spam calls monthly. I must be getting more than that. These numbers are continuously increasing.
Since the level of trust I have in people trying to sell me something is the product of my trustfulness (my willingness to trust salespeople in general) and the salesperson’s trustworthiness, and my trustfulness continues to decline, the only way to be able to close deals is if you increase your trustworthiness.
Stop trying to close deals by lowering the price. Try doing it by increasing your trustworthiness.
In this episode, I will give you 7 tips on how to be a more trusted salesperson. Those are not the usual tips you might get from a sales trainer or expert. But those relate specifically to building trust in you.
![S10E1: Building Bridges from Afar: 8 Actions to Nurture Trust in the Remote Work Environment](https://pbcdn1.podbean.com/imglogo/image-logo/11992684/TTS_New_fqieyv_300x300.jpg)
Wednesday Jul 05, 2023
Wednesday Jul 05, 2023
If there is one shift in how we work that resulted from the COVID pandemic, it’s that we embraced the possibility of working remotely or hybrid, where some work is done remotely and some at the office. I visited that topic in season 8, episode 5 of this podcast, but it has been 6 months since then, and I learned and thought more about it.
Obviously, the first question that comes to mind is what remote or hybrid work does to productivity. Obviously, if it hurts productivity, we shouldn’t embrace it. At the same time, if it increases productivity, we certainly should. Looking at research revealed results in both directions, which is troubling by itself and caused me to wonder how accurate and free of confirmation bias that research is. But the most revealing study was one done by Microsoft in late 2022. When asked whether remote work increases productivity, 87% of EMPLOYEES said it did, but only 12% of LEADERS agreed. So, I guess it depends on who you ask…
Working remotely also has trust implications. It relies on trust, but it also affects trust.
The purpose of this episode is not to prove whether remote or hybrid work increases productivity or not or even to prove the relationships with trust. It’s to give 8 specific pieces of advice on how to maintain and even grow trust while working remotely or hybrid.
![S9E12: The Body Language of TRUST](https://pbcdn1.podbean.com/imglogo/image-logo/11992684/TTS_New_fqieyv_300x300.jpg)
Tuesday Jun 20, 2023
S9E12: The Body Language of TRUST
Tuesday Jun 20, 2023
Tuesday Jun 20, 2023
Body language, or non-verbal communication, plays a major role in building trust. That’s why the component of intimacy accelerates positivity. As long as our body language is consistent with the words we use, people trust us. On the opposite side, as Albert Mehrabian said in his 1971 book Silent Messages, “When our words contradict the silent messages contained within them, others mistrust what we say.” So, it could accelerate trust but also prevent trust.
This episode is one of those episodes in which I bring a guest who know and who cares. Today, I have Melinda Marcus, an expert and consultant on influence and nonverbal communication. We will talk about how much control we have over our body language and how good are we at interpreting it. We will talk about the relationship between working remotely, body language, and, of course, trust. We are going to have a great conversation about body language and trust. (as well as other things).
![S9E11: 7 TRUST Insights](https://pbcdn1.podbean.com/imglogo/image-logo/11992684/TTS_New_fqieyv_300x300.jpg)
Tuesday Jun 13, 2023
S9E11: 7 TRUST Insights
Tuesday Jun 13, 2023
Tuesday Jun 13, 2023
My framework for Trust Habits® includes the 8 laws of trust and the 6-component relative trust model. But from them, there are 7 insights about trust, which are shared in some detail here in this episode. Those are:
(1) Trust turns a group of creative and productive individuals into a creative and productive team.
(2) Trust is Relative. The same behavior that would cause one person to trust you could cause another to distrust you.
(3) My trust in you is the product of my trustfulness (willingness to trust people) and your trustworthiness.
(4) Your trustworthiness is made of who you are and what you do when you interact with me
(5) If you trust someone, and you show them that you trust them, they will behave in a trustworthy way.
(6) If you eliminate one bad behavior, you will increase your trustworthiness more than if you add one good behavior.
(7) Forming a habit takes as long as it takes until it is easier to continue than to stop it, and you don’t need extrinsic motivation anymore.
![S9E10: Laws, Ethics, Values, and TRUST](https://pbcdn1.podbean.com/imglogo/image-logo/11992684/TTS_New_fqieyv_300x300.jpg)
Tuesday Jun 06, 2023
S9E10: Laws, Ethics, Values, and TRUST
Tuesday Jun 06, 2023
Tuesday Jun 06, 2023
Do you want to be trusted by everyone? Do you think you CAN be trusted by everyone?
If so, I’ve got some bad news for you. You won’t.
Trust is relative. The same behaviors that would cause one person to trust you could cause another person to distrust you.
In one of my surveys, I found that one of the biggest correlations to the level of trust others have in you is with the level to which you share values with them.
In this episode, I will elaborate on the topic, and specifically the relationship between laws, ethics, values, and trust.
And let me start you think about this question: what do you call the behaviors that are above the legal bar, but below the ethical bar?
![S9E9: How Can Investors TRUST Entrepreneurs Enough to Invest?](https://pbcdn1.podbean.com/imglogo/image-logo/11992684/TTS_New_fqieyv_300x300.jpg)
Tuesday May 30, 2023
S9E9: How Can Investors TRUST Entrepreneurs Enough to Invest?
Tuesday May 30, 2023
Tuesday May 30, 2023
You may know that I was (still am) a serial entrepreneur. You may not know that I was one of the founding members of the North Texas Angel (investor) Network, and made investments in startup companies. Startup companies heavily depend on investments from Angel investors. But investing in a company in such an early stage is a high-risk proposition. You may lose your entire investment.
Trust plays a major role in making that investment decision.
In this episode, I am happy to introduce a friend of mine, one of the early members of the North Texas Angel Network, a serial entrepreneur himself, and a serial angel investor, Jim Fontaine.
Together, we will discuss how angel investors decide if they trust the entrepreneur enough to invest in their startup company in such an early, risky stage.
![S9E8: Motivation, Habits, and TRUST](https://pbcdn1.podbean.com/imglogo/image-logo/11992684/TTS_New_fqieyv_300x300.jpg)
Tuesday May 23, 2023
S9E8: Motivation, Habits, and TRUST
Tuesday May 23, 2023
Tuesday May 23, 2023
Building trust will transform organizations and relationships. But to build trust, you must first change behaviors. Changing behaviors requires you to form new habits. But forming new habits is hard. Very hard. It takes significant effort, and to do that, you must have enough, and the right kind of motivation.
My work on trust resides in the intersection of the science of trust and the science of forming habits. In most of the episodes of this podcast, I talk about the why and the what. Why is trust important? What is trust? What makes one person decide to trust (or distrust) another person?
But that’s not enough. If I told you exactly what you must do to be trusted by another person, does that mean you can do it? Knowledge is not enough. You need motivation.
In this episode, I will talk more about finding the motivation to form new habits that will change old behaviors. I will talk about motivation in general. To do anything.
![S9E7: My Experiences From Delivering 3 TEDx Talks, Helping 2, and Hosting 1](https://pbcdn1.podbean.com/imglogo/image-logo/11992684/TTS_New_fqieyv_300x300.jpg)
Tuesday May 16, 2023
S9E7: My Experiences From Delivering 3 TEDx Talks, Helping 2, and Hosting 1
Tuesday May 16, 2023
Tuesday May 16, 2023
Are you thinking about delivering a TEDx talk?
You may know that I delivered my 3rd TEDx talk a few weeks ago at TEDxJCU at John Carroll University in Cleveland. After delivering it, a few friends asked me for advice about how I found those events, how I got selected, and more.
Instead of repeating the same information over and over again with every friend, I decided to hold a live webinar, which I did on May 9th, but I also recorded it.
I thought you might be interested in listening to it, so I’m including it here in this episode. I covered why did I want to give a TEDx talk? How did I decide on a topic? How did I find them (or they found me)? How did I apply (and get accepted)? How did I prepare and deliver? What went wrong… and finally, what happened afterward?