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Trust is not what you think it is. It is not absolute or universal. Trust is relative. The same behavior that would cause one person to trust you could cause another person to distrust you. The level of trust someone has in you is the product of their trustfulness (their willingness to trust other people) and your trustworthiness. There is almost (I said ALMOST) nothing you can do about the former, and everything you can do about the latter. Because of that, you must evaluate your own trustworthiness one relationship at a time, separately. Odds are, though, that the same behaviors that are holding you back from being more trusted in one relationship are holding you back from being more trusted in other relationships. Welcome to The Trust Show. I’m your host, Yoram Solomon, a top 10 trust expert and researcher, the author of the book of trust, and the creator of the Trust Habits® workshop that helps people and organizations form new habits that change old behaviors, build trust, and transform organizations. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust. Because the answer to this question will have the biggest impact on your personal and professional, success or failure: can you be trusted?
Episodes
Tuesday May 28, 2024
Tuesday May 28, 2024
This episode will give answers to both questions. It starts with describing the connection between reward, risk, fear, and trust, explaining why we even need trust and how it plays a role in our willingness to take risks to get rewards. Later in the episode, I will provide my own definition of trust, breaking it down into its components. This episode incorporates findings from my recent study of our attitudes toward trust and risk-taking and identifies gender and age differences in those attitudes.
Tuesday May 21, 2024
Tuesday May 21, 2024
The foundation for the Trust Premium™ concept is that we pay first and get value later, and we must trust the salesperson or professional that they will provide value. The value is no less important than the price because of a few deeply ingrained beliefs such as "You get what you paid for," "There is no such thing as a free lunch," and "If something is too good to be true, it probably is," as they influence consumer behavior. I took those beliefs to the test through a study I conducted, and in this episode, I will provide the findings from that study and gender and age differences in these beliefs. Learn about the foundation and implications of the trust premium in today's market.
Tuesday May 14, 2024
Tuesday May 14, 2024
In this thought-provoking episode, we dive deep into the nuanced relationship between trust and respect. Exploring real-life scenarios and expert insights, we challenge conventional wisdom to uncover the intricate dynamics that govern our personal and professional relationships. Discover how trust and respect interact in complex ways, shaping how we connect with others, and reconsider the foundations of interpersonal relationships. This engaging discussion provides a fresh perspective on the critical elements that influence our interactions. Find out the answers to the questions: can you trust someone without respecting them, and can you respect someone and yet not trust them?
Tuesday May 07, 2024
Tuesday May 07, 2024
I am often asked, “What is unique and different about your approach to trust?” In this episode, I cover that unique approach to understanding trust, emphasizing its relative, reciprocal, and two-sided nature. I challenge the traditional view of trust as a universal and static attribute, illustrating instead how trust is a dynamic interplay that depends not only on the trustee's actions but also on the trustor's willingness to trust. This discussion sheds light on how personal experiences, cultural backgrounds, and individual perceptions influence establishing and maintaining trust across various relationships and situations.
Tuesday Apr 30, 2024
Tuesday Apr 30, 2024
Often viewed negatively, procrastination is typically associated with last-minute stress and missed deadlines. However, could there be positive aspects to this common habit? Join us as we explore both the potential downsides and the unexpected benefits of procrastination, and consider its impact on creativity, decision-making, and trust dynamics across our personal and professional lives. Tune in to challenge your perspectives on productivity and discover the complex role procrastination plays in how we trust.
Tuesday Apr 23, 2024
Tuesday Apr 23, 2024
Explore the intricate role of trust in consumer behavior in this podcast episode. Delve into why consumers often pay a "trust premium" for familiar brands, how trust influences purchasing decisions, and the psychological underpinnings of brand loyalty. Learn about the impact of trust on business success through expert analysis and case studies. Discover strategies businesses can use to build and maintain this crucial asset, enhancing their market presence and customer relationships.
Tuesday Apr 16, 2024
Tuesday Apr 16, 2024
Last Sunday on McCuistion TV, the second part of a series on lying aired on PBS/KERA Channel 13. Hosted by Jim Cathcart, the episode featured Prof. Christian Hart from Texas Woman's University and me. We discussed topics like cultural differences in lying, salespeople's honesty, the relationship between confidence and trust, and the consequences and detection of lying. The insightful episode is now available on my podcast, and on McCuistion TV: https://mccuistiontv.com/2024/04/why-people-lie-the-science-psychology-consequences-part-2-3018/. I encourage you to watch more McCuistion TV episodes at www.mccuistiontv.com.
Tuesday Apr 09, 2024
Tuesday Apr 09, 2024
The first episode I recorded for The Trust Show podcast was done almost three years ago and was titled “Does (Team) Size Matter (for TRUST)?”. In this episode, I revisited the topic of trust in teams because I get asked about it a lot. In this episode, I’ll talk about the importance of trust in a team. I’ll talk about team size. I’ll talk about building trust in a team and what to do when you have team members who cannot be trusted, at least not by the other members of the team.
Tuesday Apr 02, 2024
Tuesday Apr 02, 2024
In this episode, we dissect why cold calls fail—trust starts at zero. With scams rampant, we’re wary of unknown callers. Trust is key; it’s what drives purchases, even at a premium. But how do we gain trust from the start? Research helps, but it’s out of our hands. The answer? Referrals and transferable trust. Joining us is Bill Cates, referral expert, and author, to discuss his system used by thousands to secure quality clients. Tune in for insights on building trust and leveraging referrals for business success in a conversation about the power of trust.
Tuesday Mar 19, 2024
Tuesday Mar 19, 2024
Are you considering hiring a coach? The struggle is real! On one hand, a skilled and trustworthy coach can transform your life. But beware—the coaching landscape is teeming with imposters. Tune in as we dissect the chaos, revealing tools to spot genuine coaches who truly have your back. In this episode, I’ll guide you through identifying and screening a coach you can trust. Drawing from my 8 Laws of Trust and the 6-Component Relative Trust Model, we’ll separate the wheat from the chaff.