The TRUST Show

S12E10: Do You Want to be TRUSTED by EVERYONE?

Join me in this episode as I explore the intricacies of trust, particularly its personal and relative nature. I challenge the myth of being trusted by everyone and pose the question: Can you truly be trusted by everyone? Spoiler alert: No. But fear not! I share practical insights on how to broaden your trustworthiness by showcasing different facets of yourself authentically. Discover how small behavioral adjustments can widen your circle of trust, empowering you to connect with a diverse range of individuals while staying true to who you are. Get ready to unlock the keys to expanding trust in your personal and professional life.

S12E9: Breach of Trust: "Bestselling Authors" and the Death of Professional Integrity

There is a “shortcut” that some people use to become “Amazon bestselling authors.” This practice is problematic and, in my opinion—unethical. I don’t believe those who do it are intentionally trying to mislead. I think they are caught by the “everybody is doing it” or misguided by someone who doesn’t care about the unethical consequences.

There is a lot of sarcasm in my tone of voice in this episode, and I come across as preachy. If you are someone who claims to be a bestselling author based on the process described in this episode, you may want to skip this episode altogether.

Either way, I didn’t record this episode to hurt anyone’s feelings.

S12E8: Fairness, Symmetry, and TRUST

Symmetry (including fairness) is a component of the “who you are” component group in my Relative Trust™ model. It is the situational component. It’s a given, but it causes us to trust (or distrust) people in a relationship simply based on where they are relative to us. To trust someone, you must be on the same side of “the wall.” There has to be an equal contribution level (from you and them to the organization) or distribution (from the organization to you and them). There has to be reciprocity between the two of you. This episode discusses the component of symmetry (and fairness) and its effect on trust.

S12E7: Trusting the Skies: 3 Stories of Trust in Aviation

When you fly, you must trust. As a passenger, you must trust the pilot, the plane, and the people who designed, built, maintained, tested, and certified the plane. You must trust God, the weather, birds, and other things outside human control. If you are the pilot, you must also trust yourself and the plane’s instruments. In this episode, I will apply my relative trust models and the laws of trust to three aviation crashes. I will use NTSB reports and demonstrate how trust (or distrust) played a role in each.

S12E6: Artificial Intelligence, Deep Fake, and TRUST

You thought ChatGPT was wild? Wait until you hear this episode. Initially, it includes a conversation I held with an artificial intelligence assistant. Not only will her tone of voice blow you away, but she actually has an accent… This episode will discuss the technology that enables artificial intelligence to be human-like. It will continue and discuss deep fake of both voice and image. While AI can be used for good, there are examples of how it’s used for evil, specifically for fraud and identity theft. Given the 8^th law of trust (trust = trustworthiness x trustfulness) and the dramatic increase in AI fraus, we are less trustful. As a result, you can only compensate for that through increased trustworthiness. This also leads to some findings from my Trust Premium^® research.

S12E5: How to Leave a Toxic Work Environment and Not Lose TRUST

After one of my keynotes, someone approached me and asked me for advice. He described a toxic work environment within his team that he couldn’t stand anymore. Should he try to fix it with the team myself? Should he speak to his boss? Should he just leave? What should he do?

So, I gave him advice, and decided to share it with you here. No names. Just the advice. And, as you can imagine, the word TRUST came in several times.

So, how do you leave a toxic work environment while keeping your trust?

S12E4: Broken Promises, Shattered TRUST: Why Don't We Trust Politicians?

Politicians are among the most distrusted people. It didn’t use to be that way, but it is now. This episode will explain why we rank politicians’ trustworthiness so low using my Relative Trust™ model. The main reasons include the change in their behavior during primaries and after a party nominee was selected, the pledges they make that they know they can’t keep, the level of political polarization they exhibit, and how the means justify the end, and the procedural tactics they use to support party interests above the interests of the people who elected them, the American people. Is this really our fault? And how can we fix it?

S12E3: TRUST Attitudes, a few research findings

Part of my Trust Premium research is more general and relates to our overall attitudes toward trust. In this episode, I will tell you what I found so far about the relationships between risk-taking attitude, perceptions of trustworthiness, willingness to start with trust, and our belief that “you get what you paid for.” Some of my findings are more obvious, while others are more surprising.

S12E2: Timing is Everything, Including in TRUST

Time is one of the components of my relative trust model. But it has additional roles in trust. You’ve heard that “timing is everything” and that “the early bird gets the worm.” What happens when two peers in an organization cannot resolve a disagreement themselves and must go to the boss? Does it matter who gets to speak to the boss first? The short answer is that it does. In this episode, I will explain why the boss will likely trust the first employee to speak with them more than the second. This episode will also advise the two peers and the boss on building trust and resolving conflicts as best as possible. 

S12E1: Can You TRUST an Artificial Intelligence Avatar

Artificial Intelligence goes beyond ChatGPT and textual content generation. Today, it can generate lifelike videos of you. Deep fake is a bad usage of those, causing viewers to think they see one person when, in fact, they see a graphic generation of that person. But can it be used for good? We use “Mail Merge” features to customize emails, but how about increasing trust by increasing message intimacy through AI-rendered avatars? My guest in this episode is Jill Schifelbein, an innovative AI researcher, partner, and  Chief Experience Officer at Render, a start-up specializing in producing hyper-realistic avatars. The episode starts with a demonstration of Jill as an AI avatar. We discussed one of the most critical implications: would you trust the avatar less than a person? And what if you didn’t know it was an avatar? If you want to watch the avatar used in this episode, watch it on YouTube: https://youtu.be/8SS4Egjxdpw