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Trust is not what you think it is. It is not absolute or universal. Trust is relative. The same behavior that would cause one person to trust you could cause another person to distrust you. The level of trust someone has in you is the product of their trustfulness (their willingness to trust other people) and your trustworthiness. There is almost (I said ALMOST) nothing you can do about the former, and everything you can do about the latter. Because of that, you must evaluate your own trustworthiness one relationship at a time, separately. Odds are, though, that the same behaviors that are holding you back from being more trusted in one relationship are holding you back from being more trusted in other relationships. Welcome to The Trust Show. I’m your host, Yoram Solomon, a top 10 trust expert and researcher, the author of the book of trust, and the creator of the Trust Habits® workshop that helps people and organizations form new habits that change old behaviors, build trust, and transform organizations. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust. Because the answer to this question will have the biggest impact on your personal and professional, success or failure: can you be trusted?
Episodes
Tuesday Aug 13, 2024
Tuesday Aug 13, 2024
In this episode, we explore the role of intrinsic and extrinsic motivation in building trust. Discover how these motivations drive behavior and influence trustworthiness. We discuss why intrinsic motivation alone might not be enough, the power of extrinsic motivators in habit formation, and how to ensure you're motivated for the right reasons. Whether you're looking to build better habits or deepen trust in relationships, understanding motivation is key. Tune in to learn how to align your motivations with trust.
Tuesday Aug 06, 2024
Tuesday Aug 06, 2024
In this episode, I am joined by Suzanne Smith, the founder and CEO of Social Impact Architects, to discuss the critical role of CSR (Corporate Social Responsibility) and ESG (Environmental, Social, and Governance) in building trust. We delve into how companies can genuinely integrate these principles to enhance their societal and environmental impact. Suzanne shares insights on the importance of authenticity, transparency, and local engagement, offering practical examples and strategies for companies to balance profit with purpose in a trust-driven economy.
Tuesday Jul 30, 2024
Tuesday Jul 30, 2024
In this episode, we’ll dive into the critical question: "Can We Trust Technology?" Join me and my guest, Beth Ziesenis, "Your Nerdy Best Friend," as we dissect recent high-profile tech incidents, including the $54 billion CrowdStrike bug, the AT&T cyber attack affecting 107 million subscribers, and the cyber attack that crippled Dallas' emergency services. Explore the complexities of modern software, the rise of AI-driven cybercrime, and why bugs and cyber attacks have become the new normal. Discover why your trust in technology hinges on the companies behind it and how you are now the front line of defense.
Tuesday Jul 23, 2024
Tuesday Jul 23, 2024
As I continued my Trust Premium research, I recently added more professions, such as lawyers and accountants. But I also extended the Trust Premium model, and in this episode, I will share the findings for lawyers and accountants and the extended Trust Premium model.
Tuesday Jul 16, 2024
Tuesday Jul 16, 2024
In this episode, we move from theory to practice. Learn how to identify the highest trust premium in your industry and discover the behaviors you need to change to attract high-trust customers. We'll also explore strategies to retain existing customers, even against competitors offering discounts. Using W. Edward Deming's wisdom, "If you can't describe what you are doing as a process, you don't know what you're doing," we'll outline a step-by-step process and introduce the Trust Habits method to build trustworthiness and maximize your trust premium. Tune in for practical steps to elevate your business's trust level and increase your Trust Premium.
Tuesday Jul 09, 2024
Tuesday Jul 09, 2024
The Trust Premium framework focuses on the value customers see in trusting the salesperson or professional, making them even willing to pay a higher price or fee. So, being trusted by the customer before purchasing is essential. Not only do customers buy from people they trust, but they are willing to pay that premium. But what happens after the purchase is done? It is imperative to maintain and grow trust after the purchase, whether you want them to make repeat purchases, even if this is a single purchase. In this episode, you will learn why.
Tuesday Jul 02, 2024
Tuesday Jul 02, 2024
Often, when you run your own business, you face the decision of doing something yourself or hiring someone to do it. It is not an easy decision. As a professional speaker, I face that decision on a weekly basis in different functions of my business. Over the years, I developed a three-step process to make those decisions: separate different functions, identify the alternatives for each one, and use criteria to make the decisions. In this episode, I will show you how.
Tuesday Jun 18, 2024
Tuesday Jun 18, 2024
Is it good to “Trust but verify?” When you verify, aren’t you showing that you don’t trust? In this episode, I will analyze this management approach. Does it really work? I found a 2004 research article that claimed that the more you verify, even in a high-trust self-managed team, the better the performance is. But I will also discuss what’s missing from that study, and will finally suggest that instead of “Trust but verify,” you should practice “Trust but specify.”
Tuesday Jun 11, 2024
Tuesday Jun 11, 2024
There are many benefits to being trusted. One condition to be trusted is to be trustworthy. It’s still not a guarantee that you will be trusted, but it’s a prerequisite. So, what makes you trustworthy? Over the years, I observed 8 laws of trust, and developed my 6-component relative trust model. Instead of talking about those, today, in this episode, I will talk about the 3 principles of trustworthiness, that are the basis for the relative trust model.
Tuesday Jun 04, 2024
Tuesday Jun 04, 2024
Who do you trust? In The Book of TRUST, I claimed that there are three entities you trust. You trust yourself, you trust God, and you trust other people. Trusting yourself is the one thing that determines your risk-tolerance level without having to trust anyone else. Trusting other people is what most of my work focuses on. But how about trusting God? Do we all trust God? Do we trust God to the same extent? To answer this question, I brought a guest to this episode. Mike Bronsky is a reverend. You will hear only a fraction of what I know about his life, and what made him a man of God. Mike is one of the only people in the world I know who has completely pure intentions. There are no games with him. He means what he says, and he says what he means. He takes a lot to heart. He helps other people as much as he can. He believes in God and helps others believe in God. So, I decided to ask him this question: do you trust God?