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Trust is not what you think it is. It is not absolute or universal. Trust is relative. The same behavior that would cause one person to trust you could cause another person to distrust you. The level of trust someone has in you is the product of their trustfulness (their willingness to trust other people) and your trustworthiness. There is almost (I said ALMOST) nothing you can do about the former, and everything you can do about the latter. Because of that, you must evaluate your own trustworthiness one relationship at a time, separately. Odds are, though, that the same behaviors that are holding you back from being more trusted in one relationship are holding you back from being more trusted in other relationships. Welcome to The Trust Show. I’m your host, Yoram Solomon, a top 10 trust expert and researcher, the author of the book of trust, and the creator of the Trust Habits® workshop that helps people and organizations form new habits that change old behaviors, build trust, and transform organizations. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust. Because the answer to this question will have the biggest impact on your personal and professional, success or failure: can you be trusted?
Episodes
Tuesday Apr 09, 2024
S13E2: Building TRUST in Teams
Tuesday Apr 09, 2024
Tuesday Apr 09, 2024
The first episode I recorded for The Trust Show podcast was done almost three years ago and was titled “Does (Team) Size Matter (for TRUST)?”. In this episode, I revisited the topic of trust in teams because I get asked about it a lot. In this episode, I’ll talk about the importance of trust in a team. I’ll talk about team size. I’ll talk about building trust in a team and what to do when you have team members who cannot be trusted, at least not by the other members of the team.
Tuesday Apr 02, 2024
S13E1: Borrowed TRUST and the Power of Referrals
Tuesday Apr 02, 2024
Tuesday Apr 02, 2024
In this episode, we dissect why cold calls fail—trust starts at zero. With scams rampant, we’re wary of unknown callers. Trust is key; it’s what drives purchases, even at a premium. But how do we gain trust from the start? Research helps, but it’s out of our hands. The answer? Referrals and transferable trust. Joining us is Bill Cates, referral expert, and author, to discuss his system used by thousands to secure quality clients. Tune in for insights on building trust and leveraging referrals for business success in a conversation about the power of trust.
Tuesday Mar 19, 2024
S12E12: How to Choose a TRUSTED Coach
Tuesday Mar 19, 2024
Tuesday Mar 19, 2024
Are you considering hiring a coach? The struggle is real! On one hand, a skilled and trustworthy coach can transform your life. But beware—the coaching landscape is teeming with imposters. Tune in as we dissect the chaos, revealing tools to spot genuine coaches who truly have your back. In this episode, I’ll guide you through identifying and screening a coach you can trust. Drawing from my 8 Laws of Trust and the 6-Component Relative Trust Model, we’ll separate the wheat from the chaff.
Tuesday Mar 12, 2024
S12E11: If you TRUST me, does that mean I have to TRUST you?
Tuesday Mar 12, 2024
Tuesday Mar 12, 2024
Today’s podcast episode delves into the intriguing world of bi-directional trust. Dispelling the myth of symmetrical and reciprocal trust, it reveals that trust is, in fact, asymmetrical. The 4th Law of trust highlights this fascinating phenomenon. Throughout the episode, I will explore why trust doesn’t always follow a straightforward give-and-take pattern. Furthermore, this episode sheds light on the implications of this asymmetry, especially when fostering trust within a team.
Tuesday Mar 05, 2024
S12E10: Do You Want to be TRUSTED by EVERYONE?
Tuesday Mar 05, 2024
Tuesday Mar 05, 2024
Join me in this episode as I explore the intricacies of trust, particularly its personal and relative nature. I challenge the myth of being trusted by everyone and pose the question: Can you truly be trusted by everyone? Spoiler alert: No. But fear not! I share practical insights on how to broaden your trustworthiness by showcasing different facets of yourself authentically. Discover how small behavioral adjustments can widen your circle of trust, empowering you to connect with a diverse range of individuals while staying true to who you are. Get ready to unlock the keys to expanding trust in your personal and professional life.
Tuesday Feb 27, 2024
Tuesday Feb 27, 2024
There is a “shortcut” that some people use to become “Amazon bestselling authors.” This practice is problematic and, in my opinion—unethical. I don’t believe those who do it are intentionally trying to mislead. I think they are caught by the “everybody is doing it” or misguided by someone who doesn’t care about the unethical consequences.
There is a lot of sarcasm in my tone of voice in this episode, and I come across as preachy. If you are someone who claims to be a bestselling author based on the process described in this episode, you may want to skip this episode altogether.
Either way, I didn’t record this episode to hurt anyone’s feelings.
Tuesday Feb 20, 2024
S12E8: Fairness, Symmetry, and TRUST
Tuesday Feb 20, 2024
Tuesday Feb 20, 2024
Symmetry (including fairness) is a component of the “who you are” component group in my Relative Trust™ model. It is the situational component. It’s a given, but it causes us to trust (or distrust) people in a relationship simply based on where they are relative to us. To trust someone, you must be on the same side of “the wall.” There has to be an equal contribution level (from you and them to the organization) or distribution (from the organization to you and them). There has to be reciprocity between the two of you. This episode discusses the component of symmetry (and fairness) and its effect on trust.
Tuesday Feb 13, 2024
S12E7: Trusting the Skies: 3 Stories of Trust in Aviation
Tuesday Feb 13, 2024
Tuesday Feb 13, 2024
When you fly, you must trust. As a passenger, you must trust the pilot, the plane, and the people who designed, built, maintained, tested, and certified the plane. You must trust God, the weather, birds, and other things outside human control. If you are the pilot, you must also trust yourself and the plane’s instruments. In this episode, I will apply my relative trust models and the laws of trust to three aviation crashes. I will use NTSB reports and demonstrate how trust (or distrust) played a role in each.
Tuesday Feb 06, 2024
S12E6: Artificial Intelligence, Deep Fake, and TRUST
Tuesday Feb 06, 2024
Tuesday Feb 06, 2024
You thought ChatGPT was wild? Wait until you hear this episode. Initially, it includes a conversation I held with an artificial intelligence assistant. Not only will her tone of voice blow you away, but she actually has an accent… This episode will discuss the technology that enables artificial intelligence to be human-like. It will continue and discuss deep fake of both voice and image. While AI can be used for good, there are examples of how it’s used for evil, specifically for fraud and identity theft. Given the 8th law of trust (trust = trustworthiness x trustfulness) and the dramatic increase in AI fraus, we are less trustful. As a result, you can only compensate for that through increased trustworthiness. This also leads to some findings from my Trust Premium® research.
Tuesday Jan 30, 2024
S12E5: How to Leave a Toxic Work Environment and Not Lose TRUST
Tuesday Jan 30, 2024
Tuesday Jan 30, 2024
After one of my keynotes, someone approached me and asked me for advice. He described a toxic work environment within his team that he couldn’t stand anymore. Should he try to fix it with the team myself? Should he speak to his boss? Should he just leave? What should he do?
So, I gave him advice, and decided to share it with you here. No names. Just the advice. And, as you can imagine, the word TRUST came in several times.
So, how do you leave a toxic work environment while keeping your trust?