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Trust is not what you think it is. It is not absolute or universal. Trust is relative. The same behavior that would cause one person to trust you could cause another person to distrust you. The level of trust someone has in you is the product of their trustfulness (their willingness to trust other people) and your trustworthiness. There is almost (I said ALMOST) nothing you can do about the former, and everything you can do about the latter. Because of that, you must evaluate your own trustworthiness one relationship at a time, separately. Odds are, though, that the same behaviors that are holding you back from being more trusted in one relationship are holding you back from being more trusted in other relationships. Welcome to The Trust Show. I’m your host, Yoram Solomon, a top 10 trust expert and researcher, the author of the book of trust, and the creator of the Trust Habits® workshop that helps people and organizations form new habits that change old behaviors, build trust, and transform organizations. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust. Because the answer to this question will have the biggest impact on your personal and professional, success or failure: can you be trusted?
Episodes
Sunday Aug 28, 2022
Sunday Aug 28, 2022
Over the past 14 years, I observed 8 laws of trust. The last one is that trust is a two-person game. The level of trust someone has in you is the product of their trustability (their willingness to trust other people) and your trustworthiness. You can do almost nothing about the former, and everything you can do about the latter—your trustworthiness. So, the starting point in building trust in an organization, or any relationship, is to build your trustworthiness. And the first step in solving any problem is recognizing there is one. To build trust, we must, therefore, first assess trustworthiness. I looked up tools to assess trustworthiness, but I’m afraid that, given the 8 laws of trust, and mainly the fact that trust is relative, those tools won’t work. In this episode, I will explain why an existing off-the-shelf trustworthiness assessment will not work but also describe how you should assess trust.
Sunday Aug 21, 2022
Sunday Aug 21, 2022
Did you ever have a situation when the team doesn’t trust one of its members? This episode will discuss first why it happens, what the impact it has on team performance, and what can you do about it, all the way to the dreaded decision of removing this member from the team, but with several other alternatives before it gets to that.
Sunday Aug 14, 2022
Sunday Aug 14, 2022
Being in a conflict of interests is not a trust issue. How you handle it is. This episode will explain what conflict of interest is, how it relates to trust, how the way you are handling it will affect your trustworthiness, and how to handle it to increase your trustworthiness.
Sunday Aug 07, 2022
Sunday Aug 07, 2022
A 2020 article claimed that 70% of business partnerships fail. Different reasons are given, but the main one is that trust breaks down. A business partnership is an intense environment to test trust. Unfortunately, so many of us enter business partnerships without first thoroughly analyzing whether we should trust our new partner, and don't build the relationship in a way that will build trust. Often, there are severe consequences to the breakdown of that trust, both financially and emotionally. This episode addresses the relationship between trust and partnerships, how you can determine whether you can trust your partner, and how to build trust into a business partnership from the beginning (hint: it's not the contract you put in place).
Sunday Jul 31, 2022
Sunday Jul 31, 2022
This episode revisits the content of the second episode of the third season. I learned a lot more, and continued to evolve the mathematical model of that reciprocal relationship between trust and trustworthiness that emanates from the sixth law of trust (trust is reciprocal). Leaders often, yet unintentionally, kill their employees trustworthiness. This episode will explain how it happens, and why. Finally, at the end, you will get some advice on how to reverse this trend. How to start with TRUST, and why it's so hard.
Sunday Jul 24, 2022
Sunday Jul 24, 2022
Most trust-building frameworks about leaders focus on how the leader can become more trusted—a trusted leader. There is no doubt that if, as a leader, you wish to build trust in the organization, you must first be trusted by the people in that organization. The Trust Habits framework focuses on trustworthiness, and is a highly structured and prescriptive process that combines the science of trust and the science of habit forming. It has 3 layers: motivation, understanding, and application (becoming more trusted). As a leader, you may be interested in the 4th layer: coaching others through the Trust Habits process. This episode will cover that.
Sunday Jul 17, 2022
Sunday Jul 17, 2022
I often get asked the question: why is trust, really? It's hard to rely on dictionary definitions to give a thoughtful answer. This episode will answer the question by answering another question: why do we trust? In this episode, you will learn that we trust, in the most simplistic way, because we want to get a reward while feeling safe. You will learn that trust is about risk, fear, safety vs. danger, it's about giving control, and about choice. This episode might feel a little philosophical, but in the end, you will get my definition of what trust is.
Sunday Jul 10, 2022
Sunday Jul 10, 2022
Over the years, I developed the Trust Habits™ framework. It has some unique characteristics, such as the recognition that trust is relative, which adds a level of complexity to how you help people become more trusted. You can’t just give “generic” strategies. Being more trustworthy is something that must be developed one relationship at a time. After delivering many, many workshops, I realized that the ideal person in the organization to help build trust, not only for themselves but for everyone in the organization, is the HR professional. In this episode, I explain how I reached that conclusion.
I’m also really excited that I have partnered with a major HR association to deliver the first Trust Habits™ HR Certification program, a 3-day program, in January 2023. In the following weeks and months, we will release more information.
Sunday Jul 03, 2022
Sunday Jul 03, 2022
In this episode, recorded three days before the U.S. Independence Day 2022, I decided to share two personal stories related to it. The first is the story of getting my citizenship and something that happened during the final interview. The second story is about a strange email that I received in 2013, supposedly from the White House. Finally, I wanted to share the foreword for The Book of TRUST, written by the late Congressman Sam Johnson, who passed away four months after the book was published, and to whom I dedicated the book.
Sunday Jun 19, 2022
Sunday Jun 19, 2022
To close the 5th season, this episode includes the actual soundtrack of Yoram's second TEDx talk, given in May 2022, titled "The Relativity of TRUST." In 13 minutes, he covers one of the main differentiators of his insights from his trust research, put in The Book of TRUST. Trust is not absolute or universal. It is relative. The exact same behavior could cause one person to trust you and another person to distrust you. For that reason, you must consider your trustworthiness independently, one relationship at a time. This episode starts with the background story for that TEDx talk.
Link to the TEDx talk: https://www.ted.com/talks/yoram_solomon_the_relativity_of_trust
Previous TEDx talk: https://www.ted.com/talks/yoram_solomon_the_day_that_forever_changed_american_culture_yoram_solomon_tedxoaklawn