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Trust is not what you think it is. It is not absolute or universal. Trust is relative. The same behavior that would cause one person to trust you could cause another person to distrust you. The level of trust someone has in you is the product of their trustfulness (their willingness to trust other people) and your trustworthiness. There is almost (I said ALMOST) nothing you can do about the former, and everything you can do about the latter. Because of that, you must evaluate your own trustworthiness one relationship at a time, separately. Odds are, though, that the same behaviors that are holding you back from being more trusted in one relationship are holding you back from being more trusted in other relationships. Welcome to The Trust Show. I’m your host, Yoram Solomon, a top 10 trust expert and researcher, the author of the book of trust, and the creator of the Trust Habits® workshop that helps people and organizations form new habits that change old behaviors, build trust, and transform organizations. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust. Because the answer to this question will have the biggest impact on your personal and professional, success or failure: can you be trusted?
Episodes
Sunday Oct 30, 2022
Sunday Oct 30, 2022
In my 2018 survey, I asked about, among other types of roles, the most important quality you have in a salesperson trying to sell you something. Trustworthiness was the most important quality in salespeople 76.7% of the time, more than in any of the five other relationships and roles (the average was 61.2%). But, I never asked about the trustworthiness of the customer. Should you, as a customer, be trustworthy or care about being trusted by salespeople? What is it that you need to be trusted at? What is the risk to you if you are not trusted? And how does this spill over to other customers?
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