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Trust is not what you think it is. It is not absolute or universal. Trust is relative. The same behavior that would cause one person to trust you could cause another person to distrust you. The level of trust someone has in you is the product of their trustfulness (their willingness to trust other people) and your trustworthiness. There is almost (I said ALMOST) nothing you can do about the former, and everything you can do about the latter. Because of that, you must evaluate your own trustworthiness one relationship at a time, separately. Odds are, though, that the same behaviors that are holding you back from being more trusted in one relationship are holding you back from being more trusted in other relationships. Welcome to The Trust Show. I’m your host, Yoram Solomon, a top 10 trust expert and researcher, the author of the book of trust, and the creator of the Trust Habits® workshop that helps people and organizations form new habits that change old behaviors, build trust, and transform organizations. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust. Because the answer to this question will have the biggest impact on your personal and professional, success or failure: can you be trusted?
Episodes
Sunday Jun 12, 2022
Sunday Jun 12, 2022
This episode draws on my trust research and also my work as a professor of entrepreneurship. Often I ask my students: if a product (or service) costs you $100 to make, how much should you sell it for? This episode will address this question and the relationships between four components: cost, price, perceived value, and real value. In this episode, you will learn that the relationship between every two components determines the company's sustainability, market share, and trustworthiness. In other words, it determines whether customers will buy from it now, buy from it in the future, and whether it will be able to make money.
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