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Trust is not what you think it is. It is not absolute or universal. Trust is relative. The same behavior that would cause one person to trust you could cause another person to distrust you. The level of trust someone has in you is the product of their trustfulness (their willingness to trust other people) and your trustworthiness. There is almost (I said ALMOST) nothing you can do about the former, and everything you can do about the latter. Because of that, you must evaluate your own trustworthiness one relationship at a time, separately. Odds are, though, that the same behaviors that are holding you back from being more trusted in one relationship are holding you back from being more trusted in other relationships. Welcome to The Trust Show. I’m your host, Yoram Solomon, a top 10 trust expert and researcher, the author of the book of trust, and the creator of the Trust Habits® workshop that helps people and organizations form new habits that change old behaviors, build trust, and transform organizations. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust. Because the answer to this question will have the biggest impact on your personal and professional, success or failure: can you be trusted?
Episodes
Tuesday Jul 01, 2025
Tuesday Jul 01, 2025
I know—it’s been over two months since my last episode. I’ve been buried in writing a textbook and workbook called Is it Really a Great Idea? That’s where I’ve been. And in this episode, I’ll share what happened during those two months, how the book came together, and why it became a textbook—not just another business book.
This will be the only time I talk about it here, because I’m launching a second podcast focused entirely on idea evaluation and entrepreneurship.
Starting now, this podcast will come out every other week. The new podcast will release on the alternating weeks. And yes—I’ll be back next episode to finish the last four chapters of The Trust Premium.
Thanks for sticking with me. Let’s catch up.
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