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Trust is not what you think it is. It is not absolute or universal. Trust is relative. The same behavior that would cause one person to trust you could cause another person to distrust you. The level of trust someone has in you is the product of their trustfulness (their willingness to trust other people) and your trustworthiness. There is almost (I said ALMOST) nothing you can do about the former, and everything you can do about the latter. Because of that, you must evaluate your own trustworthiness one relationship at a time, separately. Odds are, though, that the same behaviors that are holding you back from being more trusted in one relationship are holding you back from being more trusted in other relationships. Welcome to The Trust Show. I’m your host, Yoram Solomon, a top 10 trust expert and researcher, the author of the book of trust, and the creator of the Trust Habits® workshop that helps people and organizations form new habits that change old behaviors, build trust, and transform organizations. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust. Because the answer to this question will have the biggest impact on your personal and professional, success or failure: can you be trusted?
Episodes
Tuesday Feb 06, 2024
S12E6: Artificial Intelligence, Deep Fake, and TRUST
Tuesday Feb 06, 2024
Tuesday Feb 06, 2024
You thought ChatGPT was wild? Wait until you hear this episode. Initially, it includes a conversation I held with an artificial intelligence assistant. Not only will her tone of voice blow you away, but she actually has an accent… This episode will discuss the technology that enables artificial intelligence to be human-like. It will continue and discuss deep fake of both voice and image. While AI can be used for good, there are examples of how it’s used for evil, specifically for fraud and identity theft. Given the 8th law of trust (trust = trustworthiness x trustfulness) and the dramatic increase in AI fraus, we are less trustful. As a result, you can only compensate for that through increased trustworthiness. This also leads to some findings from my Trust Premium® research.
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