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Trust is not what you think it is. It is not absolute or universal. Trust is relative. The same behavior that would cause one person to trust you could cause another person to distrust you. The level of trust someone has in you is the product of their trustfulness (their willingness to trust other people) and your trustworthiness. There is almost (I said ALMOST) nothing you can do about the former, and everything you can do about the latter. Because of that, you must evaluate your own trustworthiness one relationship at a time, separately. Odds are, though, that the same behaviors that are holding you back from being more trusted in one relationship are holding you back from being more trusted in other relationships. Welcome to The Trust Show. I’m your host, Yoram Solomon, a top 10 trust expert and researcher, the author of the book of trust, and the creator of the Trust Habits® workshop that helps people and organizations form new habits that change old behaviors, build trust, and transform organizations. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust. Because the answer to this question will have the biggest impact on your personal and professional, success or failure: can you be trusted?
Episodes
Tuesday Nov 21, 2023
Tuesday Nov 21, 2023
Previous episodes discussed the Trust Premium research, but in this episode, I want to explain how it can help you get more customers and get them to pay a premium for what they buy from you, whether it’s products or services. This is far from theoretical. This is how you apply the research. I will talk a bit about the research itself, but then the three steps of turning this research into a source of increased revenue and profit for you. The questions that will be answered are: What is the trust premium in my industry? Who are the customers willing to pay higher premiums for high trustworthiness? What is the premium that MY customers are willing to pay for my trustworthiness? What am I doing that prevents me from getting the maximum trust premium in my industry? How can I fix it?
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