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Trust is not what you think it is. It is not absolute or universal. Trust is relative. The same behavior that would cause one person to trust you could cause another person to distrust you. The level of trust someone has in you is the product of their trustfulness (their willingness to trust other people) and your trustworthiness. There is almost (I said ALMOST) nothing you can do about the former, and everything you can do about the latter. Because of that, you must evaluate your own trustworthiness one relationship at a time, separately. Odds are, though, that the same behaviors that are holding you back from being more trusted in one relationship are holding you back from being more trusted in other relationships. Welcome to The Trust Show. I’m your host, Yoram Solomon, a top 10 trust expert and researcher, the author of the book of trust, and the creator of the Trust Habits® workshop that helps people and organizations form new habits that change old behaviors, build trust, and transform organizations. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust. Because the answer to this question will have the biggest impact on your personal and professional, success or failure: can you be trusted?
Episodes
Tuesday Oct 17, 2023
Tuesday Oct 17, 2023
My new ground-breaking survey found that customers are willing to pay 41.0% higher fees when they work with a financial advisor they trust more than a financial advisor they trust less. That’s trust premium.
Last week, I received the first results from my first group of panel surveys, which I used to assess the trust premium of financial advisors. I chose financial advisors as the first group simply because, well, I have a friend who is a financial advisor…
In this episode, I will explain how the survey took place, some of the results from the study, and explain what’s next. A survey like that has never been done before, and the results are ground-breaking. I’m really excited about the work I’m doing on researching and affecting the Trust Premium for salespeople, service providers, and professionals in any industry.
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