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Trust is not what you think it is. It is not absolute or universal. Trust is relative. The same behavior that would cause one person to trust you could cause another person to distrust you. The level of trust someone has in you is the product of their trustfulness (their willingness to trust other people) and your trustworthiness. There is almost (I said ALMOST) nothing you can do about the former, and everything you can do about the latter. Because of that, you must evaluate your own trustworthiness one relationship at a time, separately. Odds are, though, that the same behaviors that are holding you back from being more trusted in one relationship are holding you back from being more trusted in other relationships. Welcome to The Trust Show. I’m your host, Yoram Solomon, a top 10 trust expert and researcher, the author of the book of trust, and the creator of the Trust Habits® workshop that helps people and organizations form new habits that change old behaviors, build trust, and transform organizations. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust. Because the answer to this question will have the biggest impact on your personal and professional, success or failure: can you be trusted?
Episodes
Tuesday Jul 11, 2023
Tuesday Jul 11, 2023
What percentage of calls or emails you get are spam? Don’t bother checking. As of January 2023, the US received the highest number of spam emails, at 8.6 billion daily. Spam accounts for 71% of all emails. A typical American gets 28.4 spam calls monthly. I must be getting more than that. These numbers are continuously increasing.
Since the level of trust I have in people trying to sell me something is the product of my trustfulness (my willingness to trust salespeople in general) and the salesperson’s trustworthiness, and my trustfulness continues to decline, the only way to be able to close deals is if you increase your trustworthiness.
Stop trying to close deals by lowering the price. Try doing it by increasing your trustworthiness.
In this episode, I will give you 7 tips on how to be a more trusted salesperson. Those are not the usual tips you might get from a sales trainer or expert. But those relate specifically to building trust in you.
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