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Trust is not what you think it is. It is not absolute or universal. Trust is relative. The same behavior that would cause one person to trust you could cause another person to distrust you. The level of trust someone has in you is the product of their trustfulness (their willingness to trust other people) and your trustworthiness. There is almost (I said ALMOST) nothing you can do about the former, and everything you can do about the latter. Because of that, you must evaluate your own trustworthiness one relationship at a time, separately. Odds are, though, that the same behaviors that are holding you back from being more trusted in one relationship are holding you back from being more trusted in other relationships. Welcome to The Trust Show. I’m your host, Yoram Solomon, a top 10 trust expert and researcher, the author of the book of trust, and the creator of the Trust Habits® workshop that helps people and organizations form new habits that change old behaviors, build trust, and transform organizations. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust. Because the answer to this question will have the biggest impact on your personal and professional, success or failure: can you be trusted?
Episodes
Tuesday Jul 22, 2025
Tuesday Jul 22, 2025
In this episode, we begin Part IV of The Trust Premium—the final part of the book, where we move from understanding trust to applying it through a structured process. I read Chapter 17, which introduces the Trust Premium Process, a three-phase framework designed to help you identify whether your industry rewards trust, how much of a premium customers are willing to pay, and how to target the segments that value it most. You’ll learn how to survey your industry, assess your current trust position, and prepare to build new trust-building habits that will raise your value, retention, and referrals. If trust is a differentiator, this is how you make it work for you.
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