The TRUST Show

S15E5: Beyond the Sale: Building Trust through Relationship Selling with Stu Schlackman

In this episode of The Trust Show, I sit down with Stu Schlackman, author of Sales Sagas, to explore the transformative power of relationship selling. Stu breaks down his framework of the four distinct customer types and explains why recognizing these types is key for any salesperson aiming to build strong, lasting relationships. Together, we dive into how the Trust Premium principles align with relationship selling, discussing how trust and adaptability can lead to sales success. Join us as we uncover how understanding customer personality and fostering trust can help sales professionals close deals more effectively—without relying on price alone.

S15E4: Trust as Your Startup's Secret Weapon: Why Every Entrepreneur Needs It

In this episode of The Trust Show, I’m diving into how trust and entrepreneurship are not just connected—they’re inseparable. As someone who lives and breathes trust, and also teaches entrepreneurship, I’ve seen firsthand how essential trust is to building a successful business. I’ll walk you through why trust matters at every stage, from choosing co-founders and advisors to building relationships with customers and investors. If you’re starting or growing a business, join me to learn why trust might just be your biggest competitive advantage—and how to make it work for you.

S15E3: Why Trust Beats Cold Calls – The Math Behind the Trust Premium

In this episode, I explain why cold calls just don’t work anymore, with success rates dropping to as low as 1-3%. As scams and spam calls rise, trust has become more crucial than ever in sales. I break down the numbers and show you how focusing on building trust leads to better results and higher premiums. It’s time to shift from quantity to quality—learn how trust can transform your sales process and boost your success.

S15E2: When Trust Breaks: Leadership Injuries and the Path to Repair Trustfulness

In this episode, I am joined by Dr. April Minatrea, a clinical psychologist specializing in leadership dynamics, to explore the concept of "leadership injuries"—the psychological and emotional damage caused by bad leadership. Together, they discuss how poor leadership erodes employee trustfulness, diminishes engagement, and harms organizational performance. Tune in to learn how these injuries manifest, the consequences for employees and companies alike, and what leaders can do to heal and prevent them, fostering a healthier, more trusting workplace culture.

S15E1: How Hobbies can Make You More Trustworthy

In this episode of The Trust Show, I dive into how having a hobby can actually make you more trustworthy. I share personal stories about rediscovering my love for radio-controlled airplanes and how hobbies, even intense ones, help you relax, make you more relatable, and build stronger connections with others. Whether you’re trying to unwind or build trust in your personal and professional relationships, this episode explores the surprising benefits of making time for your passions. Tune in to learn why your hobbies are more valuable than you think!

S14E12: The Peter Principle, Our Obsession with Leadership, and TRUST

In this episode of The Trust Show, I’m joined once again by Dr. Nanette Miner, leadership expert and founder of The Training Doctor. After our last conversation, I just had to bring Nanette back to dive deeper into a topic I’ve touched on before: our obsession with leadership. Together, we explore the question—is leadership a profession or a promotion? We talk about why we often promote the best performers without proper training and why leadership development should start on day one. Get ready for another insightful and messy conversation!

S14E11: 8 Insights from My Harshest Reviews on Rate My Professors

In this episode of The Trust Show, I step into some vulnerable territory by sharing anonymous reviews from my Rate My Professors page. As an adjunct professor of entrepreneurship at SMU, I’ve received overwhelmingly positive feedback, but today, I’m focusing on three harsh one-star reviews. I’m not here to complain, but rather to extract insights from these critiques. I explore eight key lessons about trust, anonymity, feedback, and even empathy. Join me as I unpack what we can all learn from criticism—both how it’s given and how we respond to it. Get ready for some raw honesty!

S14E10: What’s Most Important for TRUST? Intentions, Effort, or Outcome? (With Guest Nanette Miner, Ed.D.).

In this episode, we explore whether trust is based more on the effort someone puts in, the outcome of their actions, or their underlying motivation. We discuss insights from a recent survey that revealed surprising results, and dive into the complexities of trust in both personal and professional relationships. Joined by guest Dr. Nanette Miner, we introduce a fourth element—how the effort is made—and examine the ethical implications behind trust-building actions.

S14E9: TRUST, First Impressions, and Relative Body Language

In this episode of The Trust Show, we explore how nonverbal communication—like tone of voice, facial expressions, and body language—affects our perceptions of trust. Often, we're influenced by our interpretation of these cues in other people, which can lead to misguided assumptions about the person in front of us. We'll discuss how first impressions, time, and intimacy shape trust and offer practical tips to avoid misjudgments based on nonverbal signals.

S14E8: Perspectives Matter: Corporate Ethics: Intentional or For Show?

Ethics and Trust are often intertwined, one affecting the other. In May of this year, McCuistion TV aired a program about Corporate ethics. I was honored to be the host of that show. In fact, it was the first time hosting a “Perspectives Matters” program. With two guest experts, we addressed some very critical questions about corporate ethics. We contrasted ethics with the law, discussed Enron and Citigroup, and talked about the code of ethics versus ethical culture. We also discussed whether some companies develop a code of ethics just for show, and if so, how can you tell? It was a very interesting program, in my opinion, and with permission from McCuistion TV, I included the program's soundtrack here for you to enjoy.